It’s undeniable that social media is an integral part of most college students’ lives—whether they’re tweeting about the latest campus scandal (or Polar Vortex-induced snow day), posting albums from their Spring Break trip on Facebook, enhancing their LinkedIn profiles before graduation, or simply Instagramming their latest dining hall feast.
But as fun and often frivolous as social media is for college students, it can be just as beneficial for businesses, and the key for any business targeting the college demographic is understanding (and adapting to) students’ social media habits. From the time of day and frequency that one should post on social media to what platform will allow one to score the most interaction from this coveted group, there ‘s much to be learned by analyzing students’ usage of Facebook, Twitter, Instagram, Pinterest and more.
When one’s desired audience and customer base consists of college students, skillfully integrating social media into one’s marketing strategy isn’t just recommended—it’s essential. Here Study Breaks partners with its sister company, Shweiki Media, to present businesses with the in-depth results of a fall 2013 survey : social media statistics and how college students are using social networking.
Of 260 college students surveyed in fall of 2013, these are the results…
SUMMARY:
-Percentage of students who use the following social media platforms
Facebook: 95%
Twitter: 80%
Pinterest: 48%
Foursquare: 14%
Myspace: 7%
Tumblr: 29%
Instagram: 73%
Vine: 40%
LinkedIn: 40%
Google+: 29%
-The social media platform students say they use the most:
Facebook: 53%
Twitter: 19%
Pinterest: 1%
Tumblr: 5%
Instagram: 18%
LinkedIn: 2%
Vine: 1%
Google+: <1%
- Students who have made a purchase on Facebook:
12% Have
88% Have Not
- Students who have purchased an item they discovered on Pinterest:
23% Have
77% Have Not
-The percentage of students who will “like” a Facebook fan page for the following reasons:
Contests: 47%
Giveaways: 56%
Suggested by a friend: 25%
Personal Connection: 47%
Good Content: 55%
Just Being a True Fan of the Brand: 68%
-Students’ self-proclaimed likeliness to click on a Facebook ad:
Very Likely: 2%
Somewhat Likely: 7%
Depends on the Ad: 33%
Not Very Likely: 39%
Would Never: 19%
-42% of students love seeing good deals, specials and discounts on their social media feeds.
-71% of students “check in.”
-90% of students surveyed think it’s okay for a brand to post on Facebook, including the 56% who think it’s okay for a brand to post daily if the content is valuable.
-When students claim to spend the biggest percentage of their time on social media:
Immediately After Waking Up: 14%
Morning: 13%
Afternoon: 24%
Evening: 33%
Late at Night: 16%
-40% of students check Facebook 6+ times a day.
-63% of students check Twitter at least once a day, including the 33% who check 6+ times a day.
-75% of students are most likely to use their smartphone (over a laptop, desktop or tablet) to access social media.
Check out the results of Study Breaks’ other survey on College Students and Print!
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